A new breeze for travel snacks.

Hinodeya Seika began in the early post-war years of the 1950s, when the founder, Kazuo Chikusa, started selling soda crackers, which were still hand-baked at the time, by hand with a cart in tow.
The company began when founder Kazuo Chikusa sold the hand-baked soda crackers by hand while pulling a cart.
In 1957, the company was renamed Hinodeya Seika Ltd. Thanks to our customers, we have been in business for 60 years, mainly in the local hot springs of Yunoyama and Nagashima.
In my third generation, Hinodeya Seika is undergoing a major change.
Until now, we have been a "souvenir confectionery waiting for tourists" in our home town, but now we are going to make it a "travelling confectionery that delivers local flavours to faraway towns".
We will be expanding overseas for the first time from 2023, but please bring Hinodeya Seika's confectionery to your country and your city!

Representative: Hiroshi Chikusa